Case Acceptance by Procedure: Which Treatments Your Patients Actually Say Yes To
Case Acceptance by Procedure: Which Treatments Your Patients Actually Say Yes To
Case Acceptance by Procedure: Which Treatments Your Patients Actually Say Yes To
Case Acceptance by Procedure: Which Treatments Your Patients Actually Say Yes To
Not all cases are equal. Your restorative cases hit 65-70% acceptance. Your esthetic cases hit 35-45%. Your cosmetic cases? 20-30%. Your perio therapy? 50-55%. Your implants? 40-50%.
This matters because you're probably presenting everything the same way.
Smart practices segment case presentation by procedure type and patient psychology. A 35-year-old new patient wants esthetics explained through confidence gains. A 62-year-old wants longevity and chewing comfort. Same case, different value prop.
Benchmark data shows: - Emergency (extraction/drainage): 85% acceptance - Fillings/crown preps: 70% - Perio scaling/root planing: 50% - Cosmetic composite: 32% - Implants: 42%
Track your acceptance by procedure type for 90 days. You'll find your weak spots. If your perio acceptance is 35% instead of 50%, that's a case presentation training issue, not a case problem.
One solo practice increased perio acceptance from 48% to 62% by simply explaining bone loss using CBCT images instead of periapical views. That's 3-4 additional cases per month at $1,800 production each.
Track it. Train on it. Improve it.
Source: Clinical Acceptance Rate Analysis (AACD Benchmarking Project, 2024)