Google LSA and TikTok Are Stealing Your New Patients

Google LSA and TikTok Are Stealing Your New Patients

Google Local Services Ads now dominate dental searches in 20 metro areas. You pay per lead, not per click. Solo practices spending $400-600 monthly on LSA report acquisition costs of $18-28 per new patient. Your Google Ads campaign probably costs $45-75 per lead.

TikTok's younger demographic isn't searching for dentists yet. But the DSOs know Gen Z will. Smile Direct Club, SmileStore, and Brighter are running Invisalign content on TikTok targeting 22-35 demographics. Engagement is high. Conversion to cosmetic cases is better than you'd expect.

Your solo practice won't win on TikTok. But your local market is filling with younger patients educated by it. They arrive wanting whitening, bonding, veneers. Cosmetic emphasis shifts case acceptance upstream.

Join Google LSA this month if you're not on it. Review your Invisalign marketing. Check if your ads appear on YouTube to under-35 viewers. The acquisition channels are fragmenting fast. Generic dental marketing misses 40% of actual demand now.