Dental Practice

Patient Acquisition Costs Are Climbing

The Cut Team

12 May 2025 • 1 min read

Patient Acquisition Costs Are Climbing

Digital marketing costs for dental practices increased 18-24% in May 2025. Google Ads per click doubled since 2023. Facebook lead generation costs up 20%. Every DSO is chasing the same keywords.

Why it matters: Your patient acquisition cost might be $150 today. In two years, it could be $250. That's $2,500 less profit per 10 new patients. If you rely on PPO reimbursement, the math breaks.

The real problem: you're buying patients, not building a referral practice. Digital ads are expensive and temporary. A referral network costs money once and lasts forever.

What to do: Measure your actual CAC this month. Get exact numbers on Google Ads, Facebook, and review sites. If it's over $120, you need a referral program. Now.

Patient Acquisition Costs Are Climbing

Sign up for more like this.